Although it’s been around since Roman times, concrete became the building material of choice for high-rise and commercial architecture as we rebuilt after the war. As a consequence it became much maligned, and architects spent the 90s and noughties trying desperately to conceal it. But it turns out they were acting hastily. Well prepared concrete can be every bit as beautiful as natural stone (let’s not forget it’s essentially man-made stone minus the millions of years). And now the stylish architects are making a feature of this fantastic material, particularly on floors, where the polished look is right on trend. Now comes the drawback. You can’t really lay concrete onto a joisted floor. Not only would it need to be several inches thick and put undue pressure on the structure, it can take weeks to fully cure. So you’ll be glad to know that if you have ambitions to replicate the concrete floor look in your home, there’s a wonderful alternative – concrete effect floor tiles. Once laid, they are virtually indistinguishable from concrete slabs, and since they come in a range of colours and finishes, you can get the exact look you’re going for – no guesswork and no waiting. And because they’re much lighter than the real thing, you can lay them upstairs or down, on wooden floorboards and with underfloor heating. Concrete effect porcelain tiles are still relatively new, and you do need to be bold to achieve the minimalistic look in many domestic or professional settings, but once laid, you’ll have a floor that’s sharp, stylish and wonderful to the touch. Need further information? Read more here.

Proudly family run

Family run and tile obsessed - that’s Porcelain Superstore. Whether you’re redoing your kitchen or refreshing your entire home, we’ll help you find your perfect tiles. After all, it’s what we’ve been doing for nearly a decade.

Read more

Why choose us?

  • Luxury Tiles for Less Beautiful tiles at brilliant prices
  • 100 Day Returns For risk and worry free shopping
  • Free Delivery over £500 And delivery on a day that suits
  • Price Match Promise Find it for less and we’ll match it

Over 50,000 reviews on

A brand you can really trust

We’re proud to have hundreds of thousands of happy customers from all over the UK.
Find out what they have to say about us and see how we’ve helped them transform their homes.

  • Sam B

    Really Impressed

    Really impressed with this tile. Easy to cut (providing you use the correct tools!) and looks amazing! Really pleased with the quality and service from Porcelain Superstore.

    Shop now
  • Neave H

    Beautiful Kitchen Tiles

    Absolutely love the Zelige Pearl Tiles in our kitchen, they create such a warm but fresh vibe and the light catches them beautifully. I love the subtle colour differences!

    Shop Now
  • Pippa P

    Great Texture

    Both the Countrywide White and Countrywide Sage I purchased are beautiful. The rough edges provide great texture on the wall of my bathroom.

    Shop Now
  • Ashleigh C

    Green Glam

    I had the Dwell Emerald porcelain tiles for my kitchen splashbacks. A true statement tile. A little tricky to cut, but they look fantastic.

    Shop Now
  • Murray C

    Excellent Porcelain Tiles

    Our builders finally completed our patio upgrade after some delays due to the hot English summer. The new tiles delivered the look and feel we wanted!

    Shop Now

Share your style

Join our Porcelain Superstore community. Tag @porcelainsuperstore and show us your style.